PRODUCT DESIGNER AND UX RESEARCHER

Prithvi Manjunatha

I'm a product designer based in San Francisco, California. Currently, I work at Apple as a UX Researcher and I recently graduated with MS in HCI/UXD from Purdue University.

I have previously worked in product design roles with Ford Motor Company, OnBoard Meetings, and Purdue University, designing and prototyping human-centered digital experiences that are informed by data and are intuitive to use. Previously an architect.

Work

Apple Logo

UX Research | 2025 - Present

Apple

Conducting user-centered research on the products’ designs and features at various stages of development on the PSQ team at Apple.

Ford platform's updated interface as cover image

PRODUCT DESIGN | 2024

Ford Motor Company

Designing a communication platform for Ford employees to coordinate and celebrate peer meetings, events, and milestones.

OnBoard Project Cover

PRODUCT DESIGN | 2023

OnBoard Meetings

Redesigning OnBoard Meetings' Approvals and Actions features to improve overall user experience through research and usability tests.

ACM's Intelligent User Interfaces '26 Conference Logo

HUMAN-AI INTERACTION | 2024 - 2025

ExPeerience

Prototyped and conducted research on AI-Assisted Learnersourcing platform to bridge conceptual understanding in database programming education.

Apple's Swift Mentorship Program Logo

MENTORSHIP PROGRAM | 2023 - 2024

Apple's Swift Mentorship Program

Collaborating with an iOS engineer through Apple's Swift Mentorship Program to build interactive prototypes using SwiftUI.

Etsy Project Cover

ACADEMIC PROJECT | 2023

Etsy

Redesigning Etsy's 5-star rating to create a fair and balanced system benefitting buyers and sellers through user research and user testing hi-fi prototypes.

PLay

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About

Prithvi's Photograph

Hi again, thanks for stopping by. I'm a product designer based in San Francisco, California. Currently, I work at Apple as a UX Researcher and I recently graduated with MS in HCI/UXD from Purdue University. I have previously worked as a product designer with Ford Motor Company, OnBoard Meetings, and Purdue University. Previously, I have practiced as a licensed architect in India post completing my undergraduate degree in architecture.

My research while at Purdue University revolved around exploring cognitive and visual accessibility of user interfaces. I worked on building interactive prototypes and conducting user tests for an AI-powered learning platform for students. Prior to this, I collaborated with the DE4M lab to explore emerging trends in the design of digital and assistive technologies for accessible applications.

Thanks for stopping by!

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